Rachel Lewis • Graphic Designer & Illustrator
Graphic Designer & Illustrator
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OFFICE SS14 In-store Scheme

OFFICE SS14 in-store seasonal scheme

OFFICE SS14 In-store Seasonal Scheme

For the OFFICE Spring/Summer 2014 in-store seasonal scheme, I chose a bold geometric and typography-based look and feel, in order to complement and highlight the campaign imagery. The typeface was a combination of Baron Neue and some bespoke characters which I had previously designed for the Spring Summer 2014 Press Day and Lookbook concepts. I wanted to carry through those elements, with a strong 2 colour palette in to stores, using the imagery to convey a strong message of modernity, quirkiness and the exciting feeling of a brand new Summer season.

 

high level frieze graphics

Bespoke high-level artwork for every flagship store.

POS was eye-catching and fresh, with dynamic type and clean colours to draw customers in to various offers and promos throughout the season.

Trend POS in-situ with wooden display units and matching tape.

Large format graphics in window displays and in-store.