Biofuse 2.0
50 page Global Retail Toolkit design for the Speedo 2024 Biofuse 2.0 Women’s Goggles range for Pentland Brands. In-Store, Digital, Social, Motion and design guidelines. Working closely with the Creative Director, pushing the brand in a new direction and utilising strategy to solidify brand positioning.
Key Visuals
Art Direction and Casting: Izzy Miller, Charlotte Bailey, Sian Spicer
Creative Direction: Zak Loney, Rachel Lewis
Lead Designer: Rachel Lewis
Artworker: David Parry
Copy: Katherine Mitchell, Emma Banks, Rachel Lewis
Strategy: Annalisa Roy
Production: Lucy Fairbanks, Jess Slaney, Dan Harrington
Photographer: Brendan Freeman
Video Editing: Freddie Frantos
Motion Design: Gareth Tansey, Rachel Lewis